{"id":2918,"date":"2025-07-15T10:54:22","date_gmt":"2025-07-15T08:54:22","guid":{"rendered":"https:\/\/www.xs2i.nl\/?post_type=project&#038;p=2918"},"modified":"2025-09-01T14:11:03","modified_gmt":"2025-09-01T12:11:03","slug":"baby-parenting-fair-amsterdam","status":"publish","type":"project","link":"https:\/\/www.xs2i.nl\/en\/projects\/baby-parenting-fair-amsterdam\/","title":{"rendered":"Baby &amp; Parenting Fair"},"content":{"rendered":"\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div id=\"page-header-container\" class=\"core-group-container jumbotron jumbotron-fluid bg-dark text-white\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-5 d-flex flex-column justify-content-center\">\n\n<h2 class=\"wp-block-heading display-3\" id=\"h-the-leading-consumer-event-in-amsterdam\">The Leading Consumer Event in Amsterdam<\/h2>\n\n<h1 class=\"wp-block-heading display-3\" id=\"h-exhibition-stand-design-dr-brown-s-at-baby-amp-parenting-fair-amsterdam\"><strong>Exhibition Stand Design \u2013 Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam<\/strong><\/h1>\n\n<p>The Baby &amp; Parenting Fair in RAI Amsterdam is one of the most well-known consumer fairs in the Netherlands for expectant and new parents. Unlike B2B exhibitions, this fair attracts a very different type of visitor: families and parents who are searching for reliable products, trustworthy advice, and inspiration for the first years of parenthood. With more than 350 brands showcasing their innovations, the Baby &amp; Parenting Fair has become an important platform for consumer engagement in the parenting industry.<\/p>\n\n<p>For our client Baby Case, we designed and built the exhibition stand for Dr. Brown\u2019s, one of the world\u2019s most trusted premium baby bottle brands.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-location\">Location<\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"h-rai-amsterdam-the-netherlands\"><strong>RAI Amsterdam<\/strong>, The Netherlands<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-surface-area\">Surface Area<\/h3>\n\n<h4 class=\"wp-block-heading display-3\" id=\"h-36-sqm\"><strong>36 sqm<\/strong><\/h4>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-7\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"1105\" height=\"618\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign_1.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign_1.jpg 1105w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign_1-720x403.jpg 720w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign_1-1024x573.jpg 1024w\" sizes=\"auto, (max-width: 1105px) 100vw, 1105px\" \/> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div class=\"core-group-container jumbotron jumbotron-fluid\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-4\">\n\n<h2 class=\"wp-block-heading\" id=\"h-brand-experience-at-the-baby-amp-parenting-fair\">Brand Experience at the Baby &amp; Parenting Fair<\/h2>\n\n<p>Dr. Brown\u2019s is internationally recognized for its innovative baby bottles. To emphasize this strong brand identity, we placed the iconic bottle shape at the heart of the stand design. Crafted from durable forex and positioned on the tallest wall, this eye-catching element created instant recognition among parents visiting the Baby &amp; Parenting Fair.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personal-and-inviting-stand-design-for-consumers\">Personal and inviting stand design for consumers<\/h3>\n\n<p>At a consumer-oriented event like the Baby &amp; Parenting Fair, stand design needs to feel more personal and emotionally engaging compared to business exhibitions. The Dr. Brown\u2019s booth combined functionality with a warm and approachable look. White surfaces and natural wood tones created an open and inviting atmosphere, while large lifestyle visuals told the brand story in a relatable way, directly connecting with families and caregivers.<\/p>\n\n<p>Key consumer-focused features included:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sales counter for direct consumer interaction and on-site sales<\/li>\n\n\n\n<li>Slatwall display to present products in a clear and accessible way<\/li>\n\n\n\n<li>Spacious storage area to ensure sufficient stock during busy fair days<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-flexible-and-tailored-exhibition-stand-construction\">Flexible and Tailored Exhibition Stand Construction<\/h3>\n\n<p>Every Baby &amp; Parenting Fair stand design requires flexibility, as consumer needs and expectations can differ greatly from professional visitors at B2B trade shows. For Dr. Brown\u2019s, the initial concept was refined together with the client and optimized based on their feedback. To make the most out of a limited budget, we introduced several smart adjustments, without compromising on brand impact or functionality. By actively thinking along with the client, we ensured that every design choice delivered maximum value.<\/p>\n\n<p>Thanks to our agile way of working, we were able to implement changes quickly. Even in the final weeks before the event, ensuring the booth perfectly aligned with brand goals, practical requirements, and budget expectations.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-8 d-flex flex-column justify-content-start\">\n\n\t\t\t\t<!-- core\/gallery -->\n\t\t\t\t<div class=\"wp-block-gallery block-gallery-modal-media\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<a href=\"https:\/\/www.xs2i.nl\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"363\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam-Standdesign.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"493\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth.jpg 738w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth-720x481.jpg 720w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 3] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<a href=\"https:\/\/www.xs2i.nl\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth3.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"621\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth3.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth3.jpg 880w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth3-720x508.jpg 720w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 4] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<a href=\"https:\/\/www.xs2i.nl\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth2.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"322\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/09\/Baby-Parenting-Fair-Amsterdam_booth2.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Dr. Brown\u2019s at Baby &amp; Parenting Fair Amsterdam\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how we designed and built the Dr. Brown\u2019s booth at the Baby &#038; Parenting Fair in Amsterdam. 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