{"id":2145,"date":"2025-02-19T17:31:18","date_gmt":"2025-02-19T16:31:18","guid":{"rendered":"https:\/\/www.xs2i.nl\/?post_type=project&#038;p=2145"},"modified":"2025-12-23T12:13:16","modified_gmt":"2025-12-23T11:13:16","slug":"haitsma-infratech","status":"publish","type":"project","link":"https:\/\/www.xs2i.nl\/en\/projects\/haitsma-infratech\/","title":{"rendered":"Haitsma Infratech"},"content":{"rendered":"\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div id=\"page-header-container\" class=\"core-group-container jumbotron jumbotron-fluid bg-dark text-white\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-5 d-flex flex-column justify-content-center\">\n\n<h2 class=\"wp-block-heading display-3\" id=\"h-trade-show-infratech\">Trade Show: InfraTech <\/h2>\n\n<h1 class=\"wp-block-heading\" id=\"h-haitsma-beton\"><strong>Haitsma Beton<\/strong><\/h1>\n\n<p>The challenge: Standing out on a crowded trade show floor<br>For Haitsma Beton\u2019s participation in InfraTech, the goal was to design a stand that was more striking and impressive than in previous editions. The challenge? Creating an open and inviting atmosphere while ensuring the stand stood out among other exhibitors.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-location\">Location<\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"h-rotterdam\"><strong>Rotterdam<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-surface-area\">Surface Area<\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"h-36-sqm\">36 sqm<\/h2>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-7\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025.jpg 1620w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025-720x480.jpg 720w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div class=\"core-group-container jumbotron jumbotron-fluid\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-4\">\n\n<h2 class=\"wp-block-heading\" id=\"h-concrete-as-the-design-foundation\"><strong>Concrete as the design foundation<\/strong><\/h2>\n\n<p>At Eldee, we believe in creating powerful, strategic designs that align seamlessly with a brand\u2019s identity. For Haitsma Beton, the concept naturally revolved around concrete as the central theme. This vision was brought to life with:<\/p>\n\n<p>\u2705 An impressive concrete arch, acting as the stand\u2019s main eyecatcher. This also served as the ideal focal point for prominently displaying the Haitsma Beton logo.<br>\u2705 A concrete-look bar, providing a welcoming space for casual conversations with visitors.<br>\u2705 A concrete-look floor section, reinforcing the brand\u2019s core materials and expertise.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-visual-storytelling\">Visual storytelling<\/h2>\n\n<p>A collage wall as a key attraction. One of the standout features of the stand was the left-side wall, which showcased a collage of inspiring project images. This visual storytelling element was strategically placed for maximum visibility. The wall effectively conveyed Haitsma Beton\u2019s expertise in this industry, drawing visitors in and sparking conversations.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-from-concept-to-reality\">From concept to reality<\/h2>\n\n<p>At Eldee, we provide our clients with photorealistic 3D renderings, allowing exhibitors to have a clear vision of their stand before it\u2019s built. For Haitsma Beton, we developed a detailed 3D visualization, bringing the stand concept to life.<\/p>\n\n<p>With this bold and strategic stand design, Haitsma Beton successfully positioned itself at InfraTech, seamlessly blending visibility, brand identity, and material expertise.<\/p>\n\n<p class=\"has-text-align-center\"><em><strong>&#8220;Compliments on the stand. We all found it beautifully executed and received great reactions.&#8221;<br>\u2014 Karian Terpstra, Haitsma Beton<\/strong><\/em><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-8 d-flex flex-column justify-content-start\">\n\n\t\t\t\t<!-- core\/gallery -->\n\t\t\t\t<div class=\"wp-block-gallery block-gallery-modal-media\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<a href=\"https:\/\/www.xs2i.nl\/wp-content\/uploads\/2025\/02\/Fotorealistische-standimpressie-Haitsma.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"605\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/Fotorealistische-standimpressie-Haitsma.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/Fotorealistische-standimpressie-Haitsma.jpg 878w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/Fotorealistische-standimpressie-Haitsma-720x496.jpg 720w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<a href=\"https:\/\/www.xs2i.nl\/wp-content\/uploads\/2025\/02\/Stand-impression-Haitsma_1.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"472\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/Stand-impression-Haitsma_1.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 3] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"\" srcset=\"https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b.jpg 1620w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b-720x480.jpg 720w, https:\/\/www.xs2i.nl\/en\/wp-content\/uploads\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Exhibition stand for Haitsma Beton created by Eldee Expo Experts.  The goal was to design a stand that was more striking and impressive than in previous editions. The challenge? Creating an open and inviting atmosphere while ensuring the stand stood out among other exhibitors.<\/p>\n","protected":false},"author":6,"featured_media":2146,"template":"","meta":{"_acf_changed":false},"project-category":[7],"project-tag":[],"class_list":["post-2145","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-stand-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beursstand Haitsma op Infratech | Eldee<\/title>\n<meta name=\"description\" content=\"For Haitsma Beton\u2019s participation in InfraTech, the goal was to design a stand that was striking and impressive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xs2i.nl\/en\/projects\/haitsma-infratech\/\" \/>\n<meta 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