Trade Show: InfraTech
Haitsma Beton
The challenge: Standing out on a crowded trade show floor
For Haitsma Beton’s participation in InfraTech, the goal was to design a stand that was more striking and impressive than in previous editions. The challenge? Creating an open and inviting atmosphere while ensuring the stand stood out among other exhibitors.
Location
Rotterdam
Surface Area
36 sqm
Concrete as the design foundation
At Eldee, we believe in creating powerful, strategic designs that align seamlessly with a brand’s identity. For Haitsma Beton, the concept naturally revolved around concrete as the central theme. This vision was brought to life with:
✅ An impressive concrete arch, acting as the stand’s main eyecatcher. This also served as the ideal focal point for prominently displaying the Haitsma Beton logo.
✅ A concrete-look bar, providing a welcoming space for casual conversations with visitors.
✅ A concrete-look floor section, reinforcing the brand’s core materials and expertise.
Visual storytelling
A collage wall as a key attraction. One of the standout features of the stand was the left-side wall, which showcased a collage of inspiring project images. This visual storytelling element was strategically placed for maximum visibility. The wall effectively conveyed Haitsma Beton’s expertise in this industry, drawing visitors in and sparking conversations.
From concept to reality
At Eldee, we provide our clients with photorealistic 3D renderings, allowing exhibitors to have a clear vision of their stand before it’s built. For Haitsma Beton, we developed a detailed 3D visualization, bringing the stand concept to life.
With this bold and strategic stand design, Haitsma Beton successfully positioned itself at InfraTech, seamlessly blending visibility, brand identity, and material expertise.
"Compliments on the stand. We all found it beautifully executed and received great reactions."
— Karian Terpstra, Haitsma Beton
